The FTC alleged in newly unredacted details from an August lawsuit that Amazon (AMZN) tripled advertising prices during Black Friday and Prime Day events. The agency also claims Amazon made statements that misled advertisers about the true cause of the price increases. Amazon shares were not immediately reported as reacting to the disclosure.
FTC Alleges Amazon Tripled Ad Prices During Black Friday and Prime Day
The Federal Trade Commission has alleged that Amazon tripled advertising prices during Black Friday and Prime Day events, according to newly unredacted details from an August lawsuit.
The FTC also said Amazon made statements to mislead advertisers about the true cause of the price increases.
Key Allegations
- Amazon tripled advertising prices during Black Friday and Prime Day, per the FTC.
- The agency claims Amazon made statements that misled advertisers about the true cause of the price increases.
The details emerged from unredacted material in the August lawsuit. The source material did not include any reported reaction in Amazon shares to the disclosure.